Marketing Ops OS Case Study | Marketing Automation

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Marketing Ops OS (Campaign Planning → Execution → Reporting)

Unified system to plan campaigns, coordinate assets, brief agencies, sync with sales, and measure ROI.

This Marketing AI automation case study explores Marketing Ops OS (Campaign Planning → Execution → Reporting). Tags: Marketing, Workflow Automation, Integration, Reporting, Make.com, Airtable, HubSpot, AI Automation.

-40%

Campaign Delays

Dramatically Improved

Cross-Team Communication

Standardized Org-Wide

Reporting

Overview

A global marketing team needed a unified system to plan campaigns, coordinate assets, brief agencies, sync with sales, and measure ROI. Global campaign delays were reduced by 40% with standardized reporting org-wide.

Challenges

1

Planning in spreadsheets

2

Agencies working in silos

3

Campaign timelines easily slipping

4

Content & assets scattered

5

Reporting inconsistent across regions

What We Delivered

Campaign planning engine with multi-team briefing workflows

Timeline generation with auto-SLA checks

Asset approval routes with file storage connectors

Unified reporting dataset with conversion mapping

Sales & marketing alignment with lead handoff logic

AI-generated alignment summaries and accountability tracking

Tech Stack

Multi-team briefing workflows, Timeline generation, Asset approval routes, Unified reporting dataset, CRM integration

Tags

MarketingWorkflow AutomationIntegrationReportingMake.comAirtableHubSpotAI Automation

Results

-40%

Campaign Delays

Dramatically Improved

Cross-Team Communication

Standardized Org-Wide

Reporting

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