Content Pipeline Case Study | Marketing Automation

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Marketing

Content Production Pipeline OS

Scale blog articles, email sequences, LinkedIn posts, and case studies consistently across stakeholders.

This Marketing AI automation case study explores Content Production Pipeline OS. Tags: Marketing, Workflow Automation, AI Implementation, Document Processing, OpenAI, Airtable, Make.com, AI Automation.

3.2×

Content Throughput

-60%

Editing Time

Improved

SEO Rankings

Overview

A content-heavy B2B company needed to scale blog articles, email sequences, LinkedIn posts, and case studies consistently across dozens of stakeholders. Content throughput increased by 3.2× with 60% reduction in editing time.

Challenges

1

Inconsistent content quality

2

No central system for requesting or tracking content

3

Manual drafts, comments, revisions

4

Zero visibility into deadlines

5

No editorial standards enforcement

What We Delivered

Content workflow backend with request intake portal

Workflow per content type (article, campaign, ads, product pages)

Version tracking + approval routes with asset library

AI writing assistant with tone/style guide and SEO optimization

Competitive gap analysis and headline variants

Editorial dashboard with bottleneck detection and SLA timers

Tech Stack

Request intake portal, Workflow per content type, Version tracking, Asset library, AI Writing Assistant, Next.js editorial dashboard

Tags

MarketingWorkflow AutomationAI ImplementationDocument ProcessingOpenAIAirtableMake.comAI Automation

Results

3.2×

Content Throughput

-60%

Editing Time

Improved

SEO Rankings

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