Ad Creative Intelligence & Fatigue Detection

Back to Case Studies

Marketing

Detect creative fatigue, identify winning themes, and optimize ad performance across platforms.

+27%

Performance Improvement

Shortened

Testing Cycles

Significantly Reduced

Wasteful Spend

Overview

A performance marketing team struggled with creative fatigue, poor insights on what themes worked, and a lack of consolidated creative performance data. Performance improved by 27%+ with shortened testing cycles.

Challenges

Thousands of creatives across Meta, TikTok, YouTube

No unified metrics across platforms

Creative fatigue detection manual and inconsistent

No system to identify winning hooks/themes

Agencies delivering inconsistent reporting

What We Delivered

Creative data ingestion from all ad platform APIs

Indexed text, visuals, hooks, and audience segments

Creative intelligence engine identifying outperforming themes

Fatigue detection based on decay curves

Similarity clusters of cannibalized creatives

Creative wall UI with auto-tagging and trend charts

Tech Stack

Creative data ingestion via APIs, Indexed text/visuals/hooks, Engagement → conversion correlation, Fatigue detection, Next.js UI

Results

+27%

Performance Improvement

Shortened

Testing Cycles

Significantly Reduced

Wasteful Spend

Want Similar Results?

Let's discuss how we can transform your operations with automation and AI.

Book a Strategy Call

Related Case Studies

Marketing

Attribution Intelligence

Unified attribution model reflecting real buyer journeys across Meta, Google, TikTok, LinkedIn, and email.

Marketing

Content Pipeline

Scale blog articles, email sequences, LinkedIn posts, and case studies consistently across stakeholders.

Flagship

Enterprise Operations OS

Custom backend, RAG, and API-orchestrated infrastructure unifying 20+ systems for a multinational enterprise.

Creative Intelligence Case Study | Marketing Automation