Lead Routing Case Study | Sales Automation
Back to Case StudiesLead Qualification & Instant Routing OS
Instant qualification and routing of inbound leads to the right reps.
This Sales AI automation case study explores Lead Qualification & Instant Routing OS. Tags: Sales, Lead Management, Workflow Automation, AI Implementation, Make.com, HubSpot, Retool, AI Automation.
<1 minute
Lead Response Time
+27%
Conversion Improvement
Increased
Rep Accountability
Overview
A company receiving thousands of inbound leads needed instant qualification and routing to the right reps. Lead response time was reduced to under 1 minute with 27% improvement in conversion.
Challenges
Slow response time
No scoring
Leads bouncing between reps
No SLA accountability
Manual data enrichment
What We Delivered
Demographic, firmographic, behavioral scoring engine
Predictive conversion model with auto-prioritization
Role, territory, seniority, capacity-based assignment
SLA timers and escalation workflows
Hot lead notifications in real-time
Sales manager oversight dashboard
Tech Stack
Scoring engine, Predictive conversion model, Territory-based assignment, SLA timers, Real-time UI
Tags
Results
<1 minute
Lead Response Time
+27%
Conversion Improvement
Increased
Rep Accountability
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