Creator Outreach Case Study | eCommerce Automation

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TikTok Shop Creator Outreach & Affiliate System

Automated creator discovery, outreach, and affiliate management for TikTok Shop brands.

This eCommerce AI automation case study explores TikTok Shop Creator Outreach & Affiliate System. Tags: eCommerce, Lead Management, Workflow Automation, Integration, Make.com, Airtable, OpenAI, AI Automation.

Creator Partnerships

-80%

Outreach Time

+120%

Affiliate Revenue

Overview

A TikTok Shop brand needed to scale creator partnerships but was manually searching for creators, sending DMs, and tracking affiliate performance in spreadsheets. The automation increased creator partnerships 5× while reducing outreach time by 80%.

Challenges

1

Manual creator discovery

2

No tracking of outreach status

3

Affiliate performance in spreadsheets

4

Inconsistent messaging

5

No visibility into ROI per creator

What We Delivered

Creator discovery engine with engagement and niche filters

Automated personalized outreach sequences

Affiliate onboarding workflow

Performance tracking dashboard

Commission calculation and payout automation

Creator relationship CRM

Tech Stack

TikTok API, Airtable, Make.com, OpenAI, Retool, Custom scraping

Tags

eCommerceLead ManagementWorkflow AutomationIntegrationMake.comAirtableOpenAIAI Automation

Results

Creator Partnerships

-80%

Outreach Time

+120%

Affiliate Revenue

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