Product Analytics Dashboard Case Study | SaaS Automation
Back to Case StudiesUsage Analytics Dashboard for SaaS Platform
Real-time product usage, cohorts, retention, and feature adoption metrics for data-driven product decisions.
This SaaS & Technology AI automation case study explores Usage Analytics Dashboard for SaaS Platform. Tags: SaaS & Technology, Reporting, Integration, Data Entry, Retool, Make.com, HubSpot, AI Automation, Workflow Automation.
100%
Data-Driven Decisions
+9%
Retention Improvement
Full
Feature Visibility
Overview
A SaaS company lacked visibility into how customers interacted with their product. The product team was guessing priorities without data, and there was no cohort or retention tracking in place.
Challenges
No consolidated timeline of events
No cohort or retention tracking
No visibility into feature adoption
Product team guessing priorities
What We Delivered
Data ingestion engine syncing app events → DB
Real-time analytics dashboard in Retool
Cohort analysis (DAU, WAU, MAU)
Activation metrics and usage heatmaps
Alerts for churn-risk customers
Tech Stack
Retool, BigQuery, Mixpanel API, Make.com, HubSpot, SQL ETL pipelines
Tags
Results
100%
Data-Driven Decisions
+9%
Retention Improvement
Full
Feature Visibility
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