Billing & Dunning Case Study | SaaS Automation
Back to Case StudiesAutomated Billing, Subscription & Dunning Flows
Stripe automation engine to reduce payment failures and improve MRR reliability through smart recovery.
This SaaS & Technology AI automation case study explores Automated Billing, Subscription & Dunning Flows. Tags: SaaS & Technology, Workflow Automation, Integration, Reporting, Make.com, HubSpot, Retool, OpenAI, AI Automation.
+35%
Payment Recovery
14%
Churn Reduction
10
Hours Saved/Week
Overview
A subscription SaaS company faced high rates of failed renewals and involuntary churn. Stripe's default retry logic wasn't cutting it, and finance was manually reaching out to failed payments.
Challenges
High rate of failed renewals
No retry logic beyond Stripe's default
Manual outreach by finance team
Lost revenue due to slow follow-up
What We Delivered
Dunning automation engine using Make.com + Stripe API
Custom retry schedule
AI-personalized recovery emails
Slack alerts for high-value accounts at risk
CRM updates on subscription status
Dashboard showing MRR, churn, and recovery rate
Tech Stack
Stripe API, Make.com, HubSpot, Retool, OpenAI
Tags
Results
+35%
Payment Recovery
14%
Churn Reduction
10
Hours Saved/Week
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